Snap in Style : HUAWEI PURA 80 Series Launches In Malaysia With Cutting-Edge Camera Features
Experience leading-edge low-light photography with industry’s first switchable dual tele-lens and an ultra-large sensor
Following its much-anticipated global debut in Dubai, HUAWEI officially launches the HUAWEI Pura 80 Series in Malaysia today, marking a revolutionary leap in smartphone imaging and high-fashion design. Comprising the HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra, the series introduces a next-generation mobile experience, one that blends cutting-edge photography with refined craftsmanship and intelligent innovation.
Representing the brand’s reimagined design philosophy and imaging leadership, the HUAWEI Pura 80 Series continues to push boundaries for what users can expect from a flagship smartphone. Designed for those who demand both form and function, this series brings together industry-first hardware, powerful AI integration, and an aesthetic that effortlessly captures attention.
The HUAWEI Pura 80 Series features the iconic Dazzling Forward Symbol, a hallmark of elegance and innovation that boldly showcases the super brand emblem. The Prestige Gold and Golden Black Pura 80 Ultra, together with the Glazed Red Pura 80 Pro, are enhanced with radiant sunburst patterns, creating a luxurious and dynamic statement. The Pro model is also available in Glazed White and Glazed Black, each with a silky lustre finish that evokes timeless sophistication.
With imaging at its core, the HUAWEI Pura 80 Series redefines mobile photography. The HUAWEI Pura 80 Ultra is the first in the industry to introduce a Switchable Dual Telephoto Camera system, seamlessly combining a 3.7x medium telephoto and 9.4x super telephoto lens into a single optical structure. These lenses share a massive 1/1.28-inch sensor, enabling seamless transitions between near and far focal lengths, delivering true dual optical zoom in one compact module with unmatched light intake. This breakthrough allows users to shoot crisp portraits and cinematic close-ups from any distance, all with vivid clarity and expressive spatial depth, even under low-light.
The HUAWEI Pura 80 Ultra also introduces the industry’s strongest dynamic range with its 50MP 1-inch Ultra Lighting HDR Camera. Featuring a 15x higher dynamic range than conventional smartphones, it achieves an impressive 16EV, nearly matching the capabilities of professional cinema cameras at 16.5EV. The camera is equipped with an F1.6 to F4.0 variable aperture, allowing for enhanced control over lighting and depth. Leveraging HUAWEI’s self-developed Triple Light Enhancement Technology, it captures cinematic-quality video with unparalleled clarity. Whether you're shooting backlit portraits or capturing high-contrast scenes such as fire or fireworks, the camera excels at mastering light and shadow, delivering stunning results in every shot.
On the HUAWEI Pura 80 Pro is a 1-inch Ultra Lighting Camera, designed to master light in any setting, whether it's capturing the soft glow of city lights or preserving natural skin tones in low-light portraits. Colour fidelity is further elevated by the Ultra Chroma Camera, which ensures pixel-level accuracy even in the most complex lighting conditions.
The HUAWEI Pura 80 Pro is also equipped with Ultra Lighting Macro Telephoto Camera, designed to deliver exceptional clarity and brightness. Equipped with a massive F2.1 aperture, it captures 40% more light compared to traditional cameras, ensuring brighter, sharper images even in low-light conditions. The camera offers an impressive zoom range from 4x optical zoom to 100x digital zoom, bringing you closer than ever to your subject with incredible detail. Additionally, its 5cm close-focus distance allows for stunning macro photography, capturing the finest intricate details with precision, whether it's a dew drop on a petal or the texture of everyday objects.
More than just a camera phone, the HUAWEI Pura 80 Series is built for intelligent performance. The all-new AI Smart Controls Button offers instant access to personalised shortcuts, such as the camera, flashlight, or AI lens, while incorporating fingerprint recognition for enhanced security. AI Noise Cancellation ensures clear calls in any environment by filtering background distractions and sharpening voice clarity, ideal for on-the-go conversations.
The Ultra-clear HUAWEI X-True Display™ delivers peak brightness of 3000 nits, adaptive refresh rates up to 120Hz, and sharp visibility even under bright sunlight. Beneath its sleek exterior lies a robust 5170mAh battery, powered by 100W HUAWEI SuperCharge and 80W wireless charging, ensuring all-day performance. The 2nd-Gen Crystal Armor Kunlun Glass on the HUAWEI Pura 80 Ultra provides 16 times greater scratch resistance and 25 times better drop protection than its predecessor, combining durability with elegance, while the HUAWEI Pura 80 Pro is equipped with a 2nd-Gen Kunlun Glass that is 20 times tougher than standard glass
The HUAWEI Pura 80 Series also offers seamless compatibility with essential apps via AppGallery, delivering a secure, smooth experience with every download. The HUAWEI Pura 80 Series 2025 Sales Start Campaign will run from 2 August to 31 December 2025. Customers who purchase any model of the HUAWEI Pura 80 Series during this period are eligible to claim exclusive prizes worth up to RM2,978*, available on a first-come, first-served basis at all participating stores and HUAWEI official online platforms.
Malaysians can experience this new frontier of design and photography as the HUAWEI Pura 80 Series is now available for pre-order through the HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop with prices starting from RM4,599, and receive free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and one year of HUAWEI Care+.
For the latest updates and promotions, please visit the HUAWEI Official Website, the HUAWEI Official Facebook page, or Instagram.
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Daikin Malaysia and Selangor FC Extend Strategic Partnership for Third Year, Reinforcing Shared Values in Sports and Sustainability
Daikin Malaysia today marked the third consecutive year of its strategic partnership with Selangor Football Club (SFC), renewing its commitment as Platinum Sponsor in a signing ceremony graced by His Highness DYTM Raja Muda Selangor Tengku Amir Shah Ibni Sultan Sharafuddin Idris Shah Alhaj. The event underscored shared values of unity, team spirit, innovation, and community wellness.
The renewal reflects a deepening relationship between one of the world’s leading air conditioning brands and one of Malaysia’s most storied football clubs, built on a common vision to uplift communities through football while driving innovation and sustainability.
In his remarks, His Highness Tengku Amir Shah expressed his deep appreciation for Daikin’s unwavering trust and commitment: “Daikin stands here not merely as a corporate sponsor, but as a true partner in purpose – a partner who has chosen to invest in dreams, nurture talent, and uplift communities through football.”
His Highness highlighted how Daikin’s support has contributed significantly to Selangor FC’s resurgence, including qualifying for the AFC Champions League 2 in the first year of the partnership after an eight-year absence, and creating history by defeating Jeonbuk Hyundai Motors FC – one of Asia’s football giants – for the first time in fifty years. With Daikin’s support, Selangor FC also secured second place in the Malaysia Super League for two consecutive seasons, ensuring consistent qualification for Asian competitions.
Chief Operating Officer of Daikin Malaysia, Mr. Toshiharu Tsurumaru, said: “This renewal is not just a continuation of our support, but a reaffirmation of our long-term commitment to values that matter deeply to us, which are unity, team spirit, and a healthy lifestyle.”
Daikin’s involvement with Selangor FC aligns with its broader corporate philosophy of enriching communities and building long-term relationships. Supporting football, a sport rooted in teamwork, resilience, and passion, mirrors the very principles Daikin upholds within its culture of innovation and shared purpose.
“We believe that investing in local sports is a meaningful way to give back to the community and to stand in unity with the people of this great state,” Mr. Toshiharu Tsurumaru added.
Beyond achievements on the pitch, Daikin and Selangor FC have jointly implemented impactful community programmes. Most recently, during Ramadan, Daikin played a key role in Selangor FC’s Cahaya Ramadan: 30 Rumah 30 Harapan initiative, providing essential aid to 30 underprivileged families across Selangor, reflecting Daikin’s broader humanitarian efforts and its commitment to compassion and solidarity.
Mr. Toshiharu Tsurumaru further shared Daikin’s vision for sustainability and affordability: “At Daikin, our core principles go beyond producing world-class air conditioning systems. We believe in contributing to the well-being of communities, creating a positive impact, and building lasting relationships. Supporting Selangor FC allows us to do just that – by championing a sport that brings people together, encourages active living, and fosters strong community bonds.”
This third-year collaboration also strengthens Daikin’s platform for community engagement, brand visibility, and environmental advocacy. Under the theme “Cooling the Future, Powering A Sustainable Selangor,” Daikin aims to raise awareness about refrigerant recovery, energy efficiency, and sustainability, connecting with fans in ways that extend beyond conventional marketing.
His Highness commended these efforts: “I would like to commend Daikin’s continuous efforts to remain at the forefront of innovation, by introducing solutions such as POAS that bring affordability, satisfaction, and peace of mind to their customers and the communities they serve. Through POAS, more Selangor FC fans will be able to own and enjoy Daikin’s products and solutions at the comfort of their homes.”
In closing, Tsurumaru expressed appreciation to Selangor FC’s management for their trust and collaboration: “Together, Daikin Malaysia and Selangor FC can achieve more both on and off the field. This is a win-win collaboration that unites sporting passion with corporate purpose.”
The third-year renewal marks another milestone in a growing relationship built on shared values, mutual growth, and a joint vision for a more sustainable, united, and inspiring Selangor.
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From our earliest nomadic beginnings to the sprawling digital metropolises of the present, our hair has been far more than just physical attribute in appearance; rather it is a profound symbol of identity, a non-verbal declaration of our health and vitality and to a certain degree, social standing. Its strength, its luster, its very presence, speaks volume, underscoring its intrinsic link to our deepest sense of well-being.
Recognising this learned truth, Kinohimitsu, the trailblazer in cultivating all things health and beauty from within, proudly embarks on a new, impactful chapter in reinforcing the very narrative of our hair, strand by vibrant strand, with renewed strength and unwavering resilience. Today, the future of hair health is decisively rewritten with the grand unveiling of Haéria Pro.
This highly anticipated launch at the DADI Cinema in Pavilion, Kuala Lumpur celebrated not just the Haéria Pro, but also that of the enduring legacy of Kinohimitsu’s iconic Collagen Diamond Pro. Together, these formulations underscore Kinohimitsu’s powerful commitment in advocating personal transformation that cultivates conviction to one’s own health and beauty. Whether through the radiance of skin or the vitality and lushness of hair, Kinohimitsu extends renewed hope and confidence to those who seek it most.
At the heart of this groundbreaking elixir is a sophisticated botanical blend of Pumpkin & Sesame extracts, alongside potent nutrients like Zinc & Biotin. Understanding that true hair vitality blossoms from a strong, unseen foundation, this exquisite grapefruit-flavoured beverage works synergistically to actively nourish and hydrate the scalp, strengthening hair follicles at the root, and enhance hair strand resilience against daily stressors.
Rich in phytosterols and essential fatty acids, Pumpkin extract is known for its ability to nourish and hydrate the scalp, creating an optimal environment for hair growth. Studies suggest it can help inhibit enzymes linked to hair loss, thus supporting the longevity of hair follicles.
A treasure trove of lignans, antioxidants, and fatty acids, Sesame extract contributes to strengthening hair follicles at their very root and enhancing blood circulation to the scalp, which is crucial for nutrient delivery and robust hair development.
Perfectly suited for the dynamic pace of modern living, Haéria Pro is conveniently packed in Kinohimitsu’s distinctive travel-friendly sachets, notably low in calories, and ever-ready to be seamlessly infused into one’s daily routine.
Kinohimitsu Collagen Diamond Pro is a name that needs no introduction. It stands as a veritable icon in its own right, evident by Kinohimitsu’s ascension as Southeast Asia’s first collagen beauty drink to Asia’s No.1 collagen brand. Kinohimitsu seizes this very launch event as a unique opportunity to not only celebrate its enduring cornerstone but also to magnanimously share its spotlight with its eagerly anticipated sibling, Haéria Pro, thereby completing a truly comprehensive approach to beauty from within. Its celebrated formulation has long been synonymous with that luminous glow that truly blooms from within, empowering users to firm, uplift, brighten, and gracefully defy the subtle march of time with undoubted confidence.
The event commenced with an Emcee welcome speech, setting an energetic tone for the evening. The stage was further enlivened with a captivating catwalk by our celebrated Mrs. Universe Malaysia Finalists, stirring grace and confidence into the atmosphere. The program continued with appearances by renowned artistes Ms. Ali Lee, Mr. Lai Lok Yi, Ms. Kimmy Low, Ms. Irma Hasmie, accompanied by Management representatives from Kinohimitsu, Mr. Chong Ka Wee, Mr. Marcus Chong, Ms. Jennifer Chin, and Watsons Malaysia, Ms. Caryn Loh in their Grand Arrival.
Mr. Chong Ka Wee, CEO of Kinohimitsu, proceeded with his key address, articulating the vision behind the day’s celebration: “Tonight, we gather not just to launch a product, but to celebrate our deep-rooted philosophy that Kinohimitsu has faithfully embraced for the past 27 years and counting - that beauty, true vitality, blossoms from within. We have been
a trusted partner in countless personal journeys, witnessing the transformative power of confidence when one feels their best, inside and out. With Haéria Pro, we are taking a significant step forward, addressing the intimate and often unspoken worries associated with hair health, offering a genuine solution that restores not just vitality to strands, but self-assurance to lives. And as our flagship Collagen Diamond Pro continues its legacy of empowering radiant skin, together, these offerings exemplify our commitment to comprehensive well-being.”
“More than products, we aim to inspire a ripple effect of compassion – a vision beautifully manifested through initiatives like Chrystina's hair donation campaign – reminding us all that true beauty shines brightest when shared. We are immensely grateful for the trust placed in us by our consumers and partners like Watsons, and we look forward to continuing this remarkable journey of health, beauty, and unwavering confidence with you all,” he concluded.
Ms. Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson, elaborated on the strategic partnership and Kinohimitsu's latest offerings. "At Watsons, our core purpose is to empower our customers to look good, do good, and feel great. This drives our continuous search for high-quality solutions and products that truly make a difference in their lives. Kinohimitsu’s launch of the new Haéria Pro, with its focus on healthy hair growth and strengthening from within, perfectly exemplifies the kind of science-backed, trusted products our customers seek. Not only that, we’re equally thrilled to continue championing Kinohimitsu’s iconic Collagen Diamond Pro. Together, these two products are a testament to holistic health and beauty from promoting the radiant glow of skin to now beautifully extending to the vitality of our hair. Watsons is incredibly honoured to partner with Kinohimitsu in bringing these breakthroughs to the Malaysian market and our customers, further enriching our shared commitment to providing accessible health and beauty innovations that contribute to overall well-being and confidence. We’re proud to offer both Collagen Diamond Pro and Haéria Pro — now available in Watsons stores nationwide," she says.
Attendees then gained deeper understanding during the Kinohimitsu Collagen Diamond Pro & Haéria Pro Products Sharing Session, led by a Kinohimitsu Dietitian. This was followed by a personal Sharing Session from Ms. Ali Lee, Mr. Lai Lok Yi, Ms. Kimmy Low and Ms. Irma Hasmie, where they discussed their beauty regimens and experiences. The atmosphere was further energized by a Kinohimitsu Haéria Pro Dance Performance and the launch of a TikTok Dance Challenge, engaging guests in an interactive and vibrant display.
A poignant highlight of the event was from 988 Chrystina Ng on her Hair Donation Campaign. This segment powerfully underscored the event's broader message of compassion, demonstrating how personal well-being can extend to supporting those in need, particularly individuals facing hair loss due to medical conditions. The campaign served as a tangible example of Kinohimitsu's commitment to holistic well-being and community impact.
In a landscape constantly seeking the next frontier of well-being, Kinohimitsu stands not at a finish line, but at the precipice of continuous discovery. With an unyielding commitment to pioneering integrated health solutions, this launch is a demonstration of its relentless pursuit of enhancing vitality from its fundamental origins. Kinohimitsu deciphers the body's intricate biological symphony, ensuring that every aspect is pampered with unparalleled nourishment.
This is the promise that echoes from tonight’s momentous event - Kinohimitsu's ceaseless innovation in perfecting well-being, assuring that a future of comprehensive, integrated health is not merely a possibility, but an evolving reality for all.
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Winnie Gan
+6016-293 6180
This email address is being protected from spambots. You need JavaScript enabled to view it.
Sole to Soul : Discover the Art of Footwear at MIDF Malaysia International Shoe Festival 2025
July 23 – 27, 2025 Pavilion Bukit Jalil
Walk Into Wonder: MISF 2025 Brings Footwear and Fashion Brilliance to Life
The Malaysia International Shoe Festival (MISF 2025), organized by the Malaysia Footwear Manufacturers Association (MFMA), officially opens its doors from 23 to 27 July 2025 at Pavilion Bukit Jalil. In conjunction with the festival, MFMA will also host the International Footwear Conference on 24 July 2025, marking its return to Malaysia since it was last held here in 2011.
Celebrating its MISF 2025 brings together prominent players from the local and international footwear industry to showcase their renowned brands, latest designs, and innovations. The event creates a vibrant marketplace where business, creativity, and culture converge. The Opening Ceremony on 23 July 2025 is officiated by En Amirul Rizal, Senior director for advertising and digital division
A Robust Industry with Promising Growth
According to Malaysian Footwear Manufacturers Association president, Ms Rachel Foo, Malaysia’s footwear industry is set for robust growth, fuelled by urbanization, rising disposable incomes, and changing consumer preferences. Demand is driven by increasing interest in sports, casual, and sustainable footwear, as well as the rapid expansion of e-commerce and innovative retail channels. The sector’s diversity and adaptability position Malaysia as a dynamic player in the regional footwear market, attracting both international and domestic brands.
YB Khairul Firdaus highlighted that Malaysian-made shoes have become highly sought after by tourists and foreign visitors in recent years, thanks to their quality and trendy styles. He noted that MISF serves as an ideal platform for local brands to enhance their visibility and demonstrate that Malaysian-made shoes can compete with leading international names in both quality and design.
“The Malaysian shoe industry enjoys competitive advantages in both design and craftsmanship. Through MISF, our local manufacturers can further extend their reach beyond the domestic market. This year, we aim to attract over 45 million international visitors, supporting the nation’s efforts to boost tourism ahead of the Visit Malaysia 2026 campaign. This ambitious target is complemented by an expected RM270 billion in tourism receipts for the year. We look forward to welcoming more leisure and business visitors to Malaysia, with MISF set to be a festival highlight in their travel plans.”
A Festival of Footwear and Fashion Excellence
Themed “A Celebration of Footwear and Fashion Brilliance,” this year’s MISF has received overwhelming support from leading Malaysian shoe brands, including Amori, Caspia, Hammer King, Larrie, Happy2U, Scholl, Snowfly, Polo Hill, Protech and many more. An international zone features participation from countries such as Bangladesh, China, Cambodia, Hong kong, India, Indonesia, Korea, Pakistan, Philippine, Spain, South Africa, Taiwan, Thailand, Turkey, Vietnam etc, offering visitors the chance to experience the latest global trends and designs while enjoying exclusive deals often better than those found at shopping centers.
Throughout the five-day festival, guests will enjoy a wide array of programs and activities including Welcome Cultural Dance, K-Pop dance competition, Kids Slipper Painting Competition, Shoe Magic Keychain Workshop, Shoe Making Workshop, and more. Visitors can also take part in an interactive stamp collection activity by collecting stamps from designated booths to redeem attractive prizes.
For those interested in accelerating business growth, the Shopify High Tea Networking Session provides opportunities for them to connect with industry experts, gain insights into e-commerce trends, and explore new strategies to elevate their brands globally with Shopify, a trusted digital commerce solution provider.
Concurrently, the Award Presentation Ceremony for the International Footwear Design Competition and the Malaysia Footwear Design Competition will be held to honour outstanding Malaysian designers who have garnered numerous awards locally and internationally. This prestigious event unites industry leaders, creative talents, and key stakeholders to celebrate innovation, nurture creativity, and inspire the next generation of footwear designers.
A true centerpiece of the event is the impressive Gigantic Shoe Display—an 8-foot-tall, 6-foot-wide handmade masterpiece crafted by lantern master Mr. Gary over two months. Merging traditional lantern-making with fashion design, the display beautifully blends heritage and modernity, making it a must-see highlight for all attendees.
In addition to these attractions, MISF 2025 offers exciting activities such as lucky draws, games, and various competitions to ensure an engaging experience for everyone.
MISF 2025 is open to all visitors from 23 to 27 July 2025, from 10:00 am to 10:00 pm daily at Pavilion Bukit Jalil. Admission is free, and everyone is welcome to attend this highly anticipated shoe festival.
For the latest updates and more information, please contact the Project Secretariat at 0123087812
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