AirAsia has gained 20 million BIG Members globally, a major achievement for its BIG Loyalty Programme.
AirAsia have received an average of 500,000 sign-ups per month for the loyalty programme, with the top five markets with the largest member bases being Malaysia (3.6 million members), China (2.3 million), Thailand (2.1 million), Indonesia (1.4 million) and India (1.1 million).
AirAsia BIG Loyalty is giving away a total of 20 million BIG Points to its most active members from September 1 until November 30, 2018 as part of its #WeAre20MilBIG contest.
“We wish to thank each and every one of our loyal members for their continuous support. We could not have done this without you.
“Achieving this milestone is a big part of our digital plans for the airline, and members can look forward to even more opportunities to use their BIG Points as we move towards making it the currency of choice for the AirAsia Group ecosystem and our network of lifestyle partners across the region,” said AirAsia deputy group chief executive officer for digital, transformation and corporate services, Aireen Omar
BIG Members stand a chance to win 20,000 BIG Points every week, 50,000 BIG Points every month as well as a grand prize of 200,000 BIG Points at the end of the three months when they earn, redeem or convert the most point.
In addition to that, AirAsia BIG Members can take part by earning BIG Points from qualifying AirAsia flights, BigPay or any of the over 160 lifestyle and travel partners across 6 key markets in Asia Pacific, or by converting bank and other loyalty points from our partners.
AirAsia BIG Loyalty enables its members to enjoy the lowest flight fares across AirAsia’s extensive network.
AirAsia BIG Loyalty has won numerous awards, including Best Use of Technology at the Loyalty Awards 2018 for its Freedom Flyer Programme and Gold for Best Loyalty Programme in Travel or Hospitality at Loyalty and Engagement Awards 2018.