Grab, the leading super app in Southeast Asia, today announced its ongoing commitment to a SaferEveryday campaign that looks into product enhancements, aiming to raise transport safety standards and to support community focused efforts on safety.

Through the initiative and initial collaboration with the Royal Malaysia Police (PDRM), Grab driver-partners in 35 cities and major townships across Malaysia, will begin to receive time-sensitive and critical NUR Alerts.

The National Urgent Response (NUR) Alert system is a national initiative that helps spread information related to missing children under the age of 12 as quickly as possible.

Part of Malaysia’s National Child Protection Policy and Action Plan, NUR Alerts are shared by law enforcement and regulatory agencies when a police report is made indicating the possibility of a missing child being the victim of abuse or other crimes.

Through this collaboration, Grab will support the rapid dissemination of NUR Alerts and requests for assistance in finding missing children by alerting it’s network of hundreds of thousands of driver-partners instantly to be on the lookout and inform PDRM if they come across any news.

“The importance of quick, decisive action cannot be overstated when it comes to identifying, rescuing, recovering, or protecting any child in Malaysia who is the victim of any crime.

“The NUR Alert system is a key part of our national defense against anyone who would harm our children.

“The ability to share these alerts nationwide, to hundreds of thousands of dedicated Malaysians who are part of Grab’s network of driver-partners is a powerful addition to the existing efforts of PDRM, MCMC, and the host of other organisations who support our efforts to keep all the children and communities safe, everyday,” said Deputy Women, Family and Community Development Minister, Hannah Yeoh.

In addition to sharing NUR Alerts to its nationwide network of driver partners, Grab will also explore further enhancements to develop new ways to raise awareness about the NUR Alerts to their passengers and the wider community as well.

“Grab’s SaferEveryday is our commitment towards creating a safer Southeast Asia. It is a long-term approach that focuses on core areas: safety tech roadmap; partnerships with like minded organisations like the Ministry of Women, Family and Community Development, and PDRM; and education programme, to make this promise a reality.

“Our goal has always been to provide an everyday service that matters to our customers as well as partners through the use of data and technology. As our footprint has grown through the years, so has our ability to use the Grab network in different ways.

“The authorities do their best, but the power of having hundreds of thousands of Malaysians looking out for each other, sharing information, and working together to make every day, safer for all of us - that’s truly key to helping us move forward as a nation”, said Grab Malaysia country head, Sean Goh.

Working with the Government is key to Grab’s long term strategy for safety for the betterment of the community.

This includes providing communities a safe, convenient way to enjoy transportation, food and parcel delivery and cashless payments that are available to all.

This community safety focus extends to ensuring a zero tolerance environment for harassment or criminal activity of any kind in and around Grab’s ecosystem; and in using the power of the platform to help all its users and partners stay safe.

“Today, we are the only major player to invest in key resources like a 24/7 customer support centre, number masking, stringent driver background checks, and verification.

“We do not compromise on our users’ safety, and that’s why even as Grab has grown much larger over the years, safety is still a core part of our DNA, and we will continue to invest in it aggressively,” added Goh.

Grab’s SaferEveryday is a regional campaign which aims to drive local safety initiatives across the eight countries where Grab operates.

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