In the spirit of Mother’s and Father’s Day, Sharp Electronics (Malaysia) Sdn Bhd (SHARP), a pioneer in technological innovation and electronic solutions, is delighted to announce the launch of ‘SHARP Travel with Parents’ series in collaboration with Astro. This series is designed to cherish the precious interactions between parents and children through travelling, emphasising the importance of family warmth and intimate interactions, and crafting a series of priceless memories.

The first season launched in 2023, ‘SHARP Travel with Mommy’, was widely acclaimed with high viewership ratings, winning the ’Best Lifestyle Programme’ for Malaysia region at the Asian Academy Creatives Awards. The upcoming season, premiering on 12 May 2024, at 9:30 pm on Astro AEC, Astro GO, On Demand, and sooka, broadens its scope to include the entire family while creating beautiful memories together. The programme will introduce the audiences to both international destinations such as Australia, Macau, Taiwan, and local Malaysian spots such as Sitiawan and Pangkor Island, to find the perfect destination for family trips. 

Gracing the event were local TV personality and SHARP’s Parents’ Day campaign ambassador, Jason Yeoh, alongside his mother, Madam Lim Poh Choo. They shared heartwarming stories of their travels facilitated by SHARP’s innovative products, highlighting the profound impact of these journeys on their family life.

Mr Ting Yang Chung, Managing Director of SHARP Malaysia expressed his enthusiasm about the collaboration: “The theme of travelling with parents has resonated strongly with our audience, and following the overwhelmingly positive feedback from our first season with Astro, we were eager to launch the second season. This new season honours all parents by expanding the program to include the entire family. Our aim for the ‘Travel with Parents’ series is to craft special moments that every family member can treasure.”

This year’s ‘SHARP Travels with Parents’ delves deeper into the essence of family travel, not only guiding viewers through scenic destinations that are suitable for elderly parents, but also encouraging audiences to fulfil their parents' dreams while they can.

In celebration of Parents' Day, SHARP conducted a street interview and gathered insights from 50 Malaysian participants. Many expressed a desire to travel with their parents but found planning the trip challenging due to a lack of information. Additionally, over 80% of respondents planned to buy home appliances as gifts during Parents' Day, with televisions and refrigerators being the popular choices.

To meet this demand, SHARP launched a special Parents’ Day promotion, helping Malaysian families upgrade their home appliances to show appreciation to their loved ones. The promotion offers discounts of up to 40% as well as gifts with purchase, covering more than 70 products such as televisions, washing machines, and air conditioners. Additionally, SHARP is set to launch a travel content series on Facebook and Xiao Hong Shu, providing valuable information and travel hacks for upcoming family trips.

“We are committed to enhancing the consumer experience here in Malaysia through our innovative products. This Parents’ Day, we also hope to encourage Malaysians to bring their families outdoors and experience the beauty of nature. Our enduring partnership with Astro and the invaluable support from Jason Yeoh and his mother help us bring these enriching narratives to our consumer consciousness. We are eager to continue this journey and celebrate more milestones in future collaborations,” Mr Ting concluded. 

For more information about SHARP’s Parents’ Day Campaign and the 'Travel with Parents' series, please visit its official website at (https://my.sharp/), and follow its social media: 

• Facebook (@SharpMsia)
• Instagram (@sharp.malaysia)
• Xiao Hong Shu (Sharp Malaysia)
• TikTok (@sharpmalaysia)

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