Power Root Berhad contributed a sum of  RM397,787 to the Media Prima Palestinian Humanitarian Fund following its Oligo  sales campaign that lasted almost one and a half months.

In February, Power Root donated RM250,000 to the fund to provide financial  assistance and to raise public awareness on the humanitarian issue in Gaza. The company also gave a commitment that the Oligo brand will continue to  support this initiative by contributing 50 sen for every purchase of Oligo  products in powder format and 10 sen for each purchase of ready-to-drink  (RTD) Oligo products.  Consumers gave strong support to Oligo products throughout the sales  campaign period from 1 March to 12 April which led to an additional  contribution of RM147,787 to the Media Prima Palestinian Humanitarian Fund.  

Power Root co-chairman YAD Tengku Indera Pahlawan Diraja Tengku Dato’  Setia Putra Alhaj bin YAM Tengku Bendahara Azman Shah Alhaj said the  initiative was a way for the company to channel aid to Gaza residents and to express solidarity with them. 

“By contributing to Media Prima Palestinian Humanitarian Fund, Power Root  has joined the international efforts to reduce the suffering of those trapped in  war zones.” 

“We are also proud of Oligo’s sales performance and the encouraging  response throughout this campaign period, which indirectly reflected the  concern of our consumers,” he added. 

Besides contributing to Media Prima Palestinian Humanitarian Fund, Oligo also  introduced a new packaging which displayed the country’s track cycling  champion Dato’ Azizulhasni Awang. He has been appointed as Oligo’s new  brand ambassador. The new design of Oligo’s packaging product are available in powdered and  ready-to-drink (RTD) forms. It is available in supermarkets and retail outlets  throughout the country in 30g sachets, 950g refill packs, instant cups, 240ml  drink cans and in new 200ml RTD packs.  

The latest RTD pack is designed to preserve Oligo’s freshness and food integrity  for those who are leading an active lifestyle so they can also enjoy Oligo’s  goodness on-the-go. Oligo contains NutriMax, which is a proprietary blend of  Oligofructose, vitamin B6, B12, calcium and other important minerals. 

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