International Fashion Runway Collection 2025 Illuminates Pavilion Damansara Heights
The International Fashion Runway Collection 2025 made a spectacular return for its 4th edition on 20–21 June 2025, transforming the iconic Pavilion Damansara Heights into a vibrant celebration of style and creativity. The prestigious event showcased a dynamic blend of renowned designers and fashion houses from across Asia, spotlighting the region’s finest in a two-day tribute to fashion’s diversity, artistry, and innovation.
Featuring standout collections from Malaysia, Thailand, Vietnam, Indonesia, and beyond, the runway provided a global stage for both rising stars and established names to present their cultural narratives through bold and visionary design.
The designer lineup featured a powerful mix of traditional influences and contemporary aesthetics:
This edition further solidified Malaysia’s status as a leading fashion hub, while establishing Pavilion Damansara Heights as a premier luxury fashion venue in Southeast Asia.
The event drew a diverse crowd of fashion enthusiasts, media, celebrities, and industry leaders, turning it into an unforgettable celebration of global style and creative collaboration.
Brilliant Elevator (BLT) and Dong Yang Team Up to Launch Malaysian Brand, Pioneering a New ASEAN Market Blueprint
“Malaysia Set to Become ASEAN Hub – Yuanda Group and Dong Yang to Co-Create a New Elevator Industry Ecosystem”
Shenyang Yuanda Intelligent Industrial Group’s flagship brand, Brilliant Elevator Co., Ltd. (BLT), recently held a grand Malaysia Brand Launch Event at the DoubleTree by Hilton Hotel in Shah Alam, Selangor. In collaboration with its local partner, Dong Yang Elevator (M) Sdn Bhd, the event marks a strategic milestone in the group's ASEAN expansion efforts.
Over 200 professionals and representatives from government, construction, development, engineering, and maintenance sectors attended the launch, bearing witness to a significant moment in BLT’s journey towards smart manufacturing and global expansion.
Strategic ASEAN Positioning: Malaysia as a Regional Hub
In his speech, Mr. Liu Ruisheng, General Manager of International Sales at Brilliant Elevator, said: “Malaysia, where we have cultivated our presence for 18 years, is entering a key phase in our strategic upgrade. We plan to establish a regional logistics center here, leveraging its geographic and industrial strengths to serve the Southeast Asian market and accelerate our global brand development.”
In recent years, BLT’s export performance has grown steadily, with exports surpassing RMB 580 million in 2024, reaching more than 140 countries and regions worldwide—ranking among the top Chinese elevator exporters for consecutive years.
Additionally, the successful operation of Yuanda Group’s joint venture factory in Saudi Arabia has become a benchmark for high-end smart manufacturing. In 2025, the group will launch its assembly plant in the Americas, aiming to build a global platform for smart, digital, and green vertical transportation solutions, with Saudi Arabia and Malaysia as dual engines of this strategy.
Dong Yang CEO Yeow Ewe Hor : Building Smart, Sustainable Cities Together
Mr. Yeow Ewe Hor, CEO of Dong Yang Elevator, emphasized the collaborative potential and future of Malaysia’s building and construction ecosystem: “We gather here today as the driving force behind Malaysia’s urban progress—the visionaries who turn blueprints into communities and dreams into national landmarks.”
He pointed out that Malaysia’s vertical transportation industry is at a turning point toward safer, greener, and smarter systems, urging the industry to respond to three core challenges:
“Since 2008, Dong Yang has worked hand in hand with BLT, selling over 400 elevators and maintaining more than 1,300 units locally. We’ve actively implemented global standards, green technologies, and intelligent maintenance systems. Moving forward, we’ll continue collaborating closely with JKR, JKKP, and other government bodies to shape the future of intelligent vertical mobility in Malaysia.”
He also paid tribute to the developers, architects, and consultants in attendance, praising their innovation and commitment:
“Every time someone steps into an elevator, they’re experiencing the collective wisdom of our entire value chain. Let’s move forward together, building a smarter, safer, more sustainable, and inclusive future for Malaysia’s vertical development.”
Strategic Upgrade: Regional Logistics and Smart Services Center in Malaysia
At the event, Yuanda Group officially announced plans to establish a Southeast Asian regional logistics and smart service center in Malaysia. This center will integrate warehouse logistics, parts distribution, intelligent maintenance, remote monitoring, and customer service, enhancing response times and regional coordination.
The group also plans to launch local assembly operations and talent development programs, moving from an “equipment supplier” model toward becoming a smart building solutions provider. This dual-driver approach—local service + international quality—will lead the group’s next phase of sustainable development.
Accelerating Global Brand Momentum Under the Belt and Road Initiative
The 2025 BLT Global Brand Tour has already launched in Vietnam, Saudi Arabia, and Mexico. The Malaysia stop represents a key moment in this international journey, deepening regional partnerships and reinforcing the voice of “Made in China, Powered by Intelligence.”
“Globalization is not only about product exports. It’s about exporting systems of brand, technology, and management. Malaysia will be our bridgehead into ASEAN, and our collaboration with Dong Yang will take us from deeply rooted to regionally leading.”
With rapid global infrastructure development and the rise of smart, green cities, BLT remains committed to delivering efficient, reliable, and aesthetically advanced vertical mobility solutions for clients around the world.
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EVER COLLAGEN BROADENS ITS INNER BEAUTY LINE WITH NEW HAIR, FIT & WITE VARIANTS
Watsons Malaysia Exclusive Launch Introduces Shiyo as New Brand Ambassador Alongside Han Xiiao Aii
The premium inner beauty brand Ever Collagen has officially unveiled its latest product extension featuring Ever Collagen Hair, Ever Collagen Fit, and Ever Collagen Wite. Building on the success of its original dual-function collagen that promotes skin moisture and UV protection, this new trio targets specific concerns — hair strength, body shaping, and skin brightening — solidifying Ever Collagen’s position as a trusted holistic beauty solution from within.
The launch, held in collaboration with Watsons Malaysia, introduced the brand’s extended functional range for the first time outside of South Korea. The event also celebrated the appointment of Shiyo, a rising digital content creator and beauty enthusiast, as the newest face of Ever Collagen, joining long-time ambassador and influencer Han Xiiao Aii.
“Malaysians today are looking for multifunctional beauty supplements that match their dynamic lifestyles. We are proud to partner with Newtree Ltd to introduce this expanded line exclusively at Watsons stores and online, giving our customers a complete inside-out approach to wellness and beauty,” said Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson.
Backed by cutting-edge Korean research and innovation, the three new variants each serve targeted beauty functions:
All Ever Collagen products are made with highly absorbable low molecular weight collagen and are easy to consume daily, making them ideal for modern, fast-paced routines.
“We are thrilled to expand the Ever Collagen family with our new functional line tailored to diverse beauty needs,” said Kim Ji-Hoon, Global Brand Director at Newtree Ltd, the principal brand owner of Ever Collagen. “Malaysia has always been a vibrant market for us, and this new chapter with Watsons and our ambassadors marks an exciting step forward.”
In conjunction with the launch, the total Ever Collagen range is available on PWP 30% @ RM25.13 at Watsons stores nationwide. Visit the exclusive Ever Collagen roadshow at East Atrium, Mid Valley from 30 June till 6 July where many more promotions are made available including Buy 3 FREE 1 and FREE gifts with purchases, while stocks last. For every purchase above RM80, customers get to enjoy Spin & Win to win more goodies from Ever Collagen.
For more information visit https://www.watsons.com.my//ever-collagen
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