WATSONS’ FIRST-EVER BIGGEST MEMBERS REWARDS EXPO 2025 WITH EXCLUSIVE DEALS AND PRIZES
Exclusive Member Deals, Savings up to 70%, and a chance to win a Home by LBS
Watsons Malaysia has officially opened the doors to its Biggest Rewards Expo 2025, taking place for four days only until 28 September 2025 at the Mid Valley Exhibition Centre. Bringing together brands across health, beauty, personal care, cosmetics and lifestyle categories, this members-only expo is the largest of its kind. Visitors can look forward to enjoying member-exclusive deals up to 70% off, exciting rewards at the W Rewards Zone, as well as exclusive gifts and prizes all under one roof.
“This year, Watsons Club is celebrating its 15th anniversary, and in line with our ongoing commitment to rewarding loyal customers, we have further enhanced our members’ rewards to offer even greater value. A new feature, ‘Share Points’, has been introduced exclusively for Watsons Club members. With this feature, members can shop, collect points, and share them effortlessly. Points can also be gifted, making it simple for members to share them to family and friends,” said Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer, Health & Beauty Asia, A.S. Watson Group.
The event was also attended by Danny Hoh, Chief Operating Officer of Watsons Malaysia, together with Watsons Celebrity Friends, Mekyun and Munaa Bella.
To make the experience even more exciting, Watsons members will receive a RM10 voucher and a mystery gift* upon registration to shop. On top of that, members can stand a chance to win prizes worth up to RM1,000 and enjoy free gifts* with purchases of RM80 and above throughout the 4 days expo, *while stocks last.
In conjunction with Watsons Club’s 15th anniversary, the Biggest Rewards campaign happening until 1 October 2025, will feature many exclusive member deals, exciting events, and, for the 5th consecutive year, the chance for Watsons member to win a brand-new home. This year’s grand prize is a home at Centrum Iris in the scenic Cameron Highlands, developed by LBS Bina Group Berhad (LBS). One lucky Watsons Club member will walk away with a modern residence featuring 2 bedrooms and 1 bathroom, complete with lifestyle amenities such as a Fitness Lounge, Sky Yoga, Kids Play Zone, Games Lounge, Pool Deck, and more.
Watsons Club members who shop in-store or online between 1 September and 27 October 2025 with a minimum spend of RM50 using any VISA card will be eligible to participate. To participate in the contest, members simply need to make a purchase and submit their entry via the link below: https://survey.aswatson.net/WISE/index.php/survey/index
This anniversary campaign not only marks a significant milestone but also reaffirms Watsons’ commitment to continuously rewarding its members with unbeatable offers, everyday benefits, and life-changing opportunities, solidifying its position as the country’s top loyalty programme in health and beauty retail.
With the recent recognition from the Malaysia Book of Records for having the “Most Merchant Touchpoint in a Membership Rewards Programme”, members can enjoy daily rewards through W Rewards in Watsons App, with redemptions starting from as low as 10 points. From free ice cream and F&B treats to petrol vouchers, Watsons shopping vouchers, and more, members can maximise the value of their loyalty points across over 5,000 merchant locations nationwide. These rewards go beyond Watsons’ stores, giving members access to free vouchers across a wide network of retail partners in Malaysia.
Watsons Malaysia welcomes the nation to join the Watsons Club loyalty program with amazing perks such as a lifetime membership. Sign up as a Watsons Club member for just RM25 and receive a membership card with Touch ‘n Go NFC functionality along with 1,000 welcome points upon activation, making it easier than ever to shop, save, and earn rewards.
Download the Watsons MY App today to unlock exclusive offers and enjoy an RM20 voucher on your first in-app purchase by using the code: FIRST20.
Find out more about Watsons’ Biggest Rewards campaign, visit https://www.watsons.com.my/membership.
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Midea Debuts INSTA-FIT Master Series and Laundry Suite in Malaysia
Designed for modern homes, the new range combines seamless integration, advanced performance, and advanced purification – earning recognition in the Malaysia Book of Records as the first refrigerator with the Highest Level of PST Purification Virus Elimination System
News highlights:
Midea, a global leader in smart home appliances, today unveiled its latest INSTA-FIT Master Series and Laundry Suite in Malaysia. The debut underscores Midea’s vision of appliances that fit seamlessly into modern homes while supporting healthier lifestyles through smarter design and advanced purification technologies.
“Homeowners today are looking for appliances that blend seamlessly into their spaces while delivering exceptional performance,” said Mark Tam, Managing Director of Midea Malaysia. “The INSTA-FIT Master Series and Laundry Suite are designed to do exactly that, helping families keep their food fresher for longer and facilitating effortless laundry care, all wrapped in a sleek, stylish design. We want families to enjoy everyday convenience without ever compromising on style.”
Both the INSTA-FIT Master Series and Laundry Suite embody Midea’s philosophy of enabling convenience and adaptability, showing that appliances can complement a home’s identity rather than dictate it.
“As kitchens and living spaces become more open and integrated, appliances are increasingly expected to disappear into the design rather than disrupt it,” said Iko In, Founder of iN Design Lab. “The INSTA-FIT Master Series, with its seamless cabinetry integration, and the ultra-thin Midea Laundry Suite reflect this shift perfectly, proving that functionality never has to come at the expense of aesthetics.”
A Refrigerator Designed for Health, Not Just Storage
The new Midea INSTA-FIT Master Series redefines modern refrigeration with a true perfect slot-in fit. At just 600mm depth with 4mm clearance, it blends seamlessly into cabinetry with zero installation required. Designed for today’s minimalist kitchens, it features a Shadow Grey finish, GlowTech illuminated handle, and durable, scratch-resistant surfaces that stay clean and fingerprint-free. With a generous Gross 620L capacity, the fridge offers 90° accessible drawers and a flexible flip-tray system for effortless storage, all brightly lit by an LED light wall.
Beyond style, it delivers breakthrough freshness technologies. V-Tech soft-freeze drawers preserve meat and fish for up to seven days without defrosting, while IPL Purify sterilises packaged food in just three minutes and PST+ Plasma Sterilisation eliminates odours in only nine minutes. Paired with the SmartHome App, users can manage temperature, track energy use, receive food expiry reminders, and run self-diagnostics, all from their phone, making the INSTA-FIT Master Series as intelligent as it is elegant. By keeping food fresher for longer and removing harmful bacteria, the fridge helps families prepare healthier home-cooked meals with confidence.
The INSTA-FIT Master Series has been recognised by the Malaysia Book of Records as the first refrigerator in the market to feature PST+ Plasma Sterilisation with the Highest Level of PST Purification Virus Elimination System as well as odour purification, setting a new benchmark for disinfection, virus and odour removal in the industry.
Smarter Laundry in a Slimmer Form
The new Laundry Suite redefines home care with its sleek, ultra-thin all-in-one washer-dryer combo that fits seamlessly into standard cabinetry while offering a strikingly unified design. Its extra-large drum handles up to 10kg + 8kg of washing and drying, ensuring even bulky items like curtains are cleaned with ease.
A central 115cm colourful touchscreen puts both washing and drying functions at eye level, making everyday use simple and intuitive. Powered by advanced Turbo technology, the Laundry Suite can complete a wash-and-dry cycle in just 35 minutes, while its heat-pump drying system delivers gentle care at 42°C with significant energy savings.
Beyond performance, it also prioritises hygiene with UV sterilisation, steam cleaning, mite removal, and self-cleaning functions, giving families fresh, hygienic laundry every time.
To mark the debut, visitors to the iN Design Lab can see the INSTA-FIT Master Series and Laundry Suite in immersive and interactive real-life home setups, test key features, and discover how the appliances adapt to different layouts and needs. More than a display, the showroom will act as a dedicated design hub for both consumers and interior professionals, showcasing how Midea’s smart technologies seamlessly integrate into diverse lifestyles and home aesthetics.
Pricing & Availability
The new INSTA-FIT Master Series refrigerator and Midea Laundry Suite will be available in Malaysia on special offer until 30 November 2025, as follows:
For more information, please visit: https://www.midea.com/my
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Since the second half of the year, CHiQ has been expanding both its product portfolio and service capabilities in Malaysia, gaining increased attention from distributors.
In late August, CHiQ Malaysia, together with its exclusive distributor TP Audio, held a series of air conditioner training sessions and new product launch events in Taiping, Kota Bharu, Kuala Lumpur, and Kota Kinabalu.
The event, which attracted over 600 attendees including distributors, technicians, and industry partners, showcased CHiQ's future vision and previewed several upcoming air-conditioner product lines.
The 2024 results provide a significant confidence boost for CHiQ, a relative newcomer to the Malaysian market, demonstrating solid progress to local distributors. In fact, CHiQ’s sales in Malaysia grew by more than 100% year-on-year in 2024.
This growth momentum underscores the alignment between strong distributor confidence and CHiQ's market performance. Behind the 2025 product launches lies a strategy that places service at the core, paving a path of long-termism and mutual success.
This article focuses on CHiQ’s service strategy and explores how “service capability” is empowering distributors and service partners.
When CHiQ entered Malaysia in 2023, brand awareness was almost zero.
“As a new entrant in the local market, we knew we had to rely on differentiation,” said Mr. Pu Zonghui, General Manager of CHiQ Malaysia. “By emphasizing product strength and service capability, we make up for entering the market late. Our principle is not to compete with distributors for retail share but to encourage them to open online stores, and we aim to meet their needs with products, services, and execution.”
The air-conditioning training and new product roadshows held across Malaysia exemplify this service-first approach.
At the event, Xu Jianfei, Head of International Air Conditioner Brand Management, highlighted CHiQ’s global manufacturing strength, technological expertise, and brand achievements, underscoring the company’s commitment to deeper service integration.
Meanwhile, Li Yong, Technical Support Manager for the International Air Conditioner Division, conducted live unit demonstrations, dismantling models to explain common fault codes and solutions. Attendees were invited to practice hands-on, ensuring that technical knowledge could be applied immediately and boosting confidence among service teams.
Unlike many competitors that focus primarily on product showcases, CHiQ gives equal emphasis to both its products and supporting services during launch events.
In a market with limited growth potential, a service-led approach is key to tapping into existing customer needs.
As Philip Kotler, the father of modern marketing, once said: the future of competition lies in service quality and customer relationships. Companies cannot rely on products alone; they must use service to secure loyalty, repeat purchases, and word of mouth.
CHiQ's strategy demonstrates a strong understanding of distributor and service provider needs.In an industry where product technologies are highly homogenized, service becomes the key differentiator. By training distributors and service partners, CHiQ not only meets their demands but also aligns with consumer expectations, demonstrating strong market insight.
Strengthening ties with distributors and consumers through service has become CHiQ’s unique differentiator in Malaysia. By empowering partners with training and technical support, CHiQ enhances their competitiveness while building a durable competitive advantage through service.
If service has given CHiQ depth in Malaysia, channel penetration has given it breadth.
The foundation of training and technical support is CHiQ’s continuous expansion of offline service networks across Malaysia, which strengthens its overall service reach.
By the end of 2024, CHiQ had established close partnerships with about 200 distributors. These networks ensure that CHiQ products can quickly reach consumers in various market tiers.
Behind this rapid expansion is CHiQ’s robust supply chain. With reliable supply capabilities, CHiQ has never faced stockouts during peak sales seasons, safeguarding distributor profitability, boosting confidence, and reinforcing its image as a dependable brand.
“Channel penetration is about acquiring new users,” said Louis Wong, General Manager of TP Audio. “A broad distributor network reduces the time it takes for consumers to learn about CHiQ, improving both brand influence and sales.”
Although CHiQ is still a “newcomer” in Malaysia, it has moved quickly to build brand depth.
In a country where 83.1% of the population is active on social media, CHiQ has embraced platforms such as Instagram, Facebook, and TikTok. Partnering with influential local media figures and key opinion leaders (KOLs), CHiQ has amplified its brand story through frequent and youth-oriented content.
One distributor confirmed: “In 2024, our monthly sales of CHiQ air conditioners and TVs consistently increased, thanks to the strong response from young consumers on social media.”
CHiQ’s brand presence in Malaysia continues to grow—not just because of its choice of platforms but because of its brand storytelling. By resonating with local consumers through cultural narratives, CHiQ has created an emotional connection that enhances recognition and trust.
By prioritizing long-term growth over short-term gains, CHiQ is steadily strengthening its brand depth—an essential determinant of future success.
In Malaysia, CHiQ may be a latecomer, but it is positioning itself as a long-term player.
Kuala Lumpur, 27 September 2025 – Datuk Kenneth Vun has scored his first major recognition since taking the helm of XOX Bhd, with the company named Best MVNO at the PC.com Readers’ Choice Awards 2025.
The accolade, decided by nationwide consumer votes marks a milestone for Vun, who has driven XOX into a new phase of transformation since his appointment
earlier this year. Under his leadership, the group has unveiled its bold HELLO YELLOW rebranding, strengthened outreach to youth audiences, and accelerated its
transition from a traditional telco into a lifestyle-driven digital brand.
“This award affirms not only XOX’s standing in the competitive MVNO space, but also our commitment to redefine the company’s role in Malaysia’s digital economy,” said Vun. Industry observers note that the recognition reflects both XOX’s growing traction among consumers and Vun’s determination to steer the group through change, turning challenges into opportunities for growth.
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