PAVILION DAMANSARA HEIGHTS SCORES MAIDEN WIN AT PPKM’S ‘BEST EXPERIENTIAL MARKETING’ AWARDS 2024-2025
Recognition marks Pavilion Damansara Heights’ successful debut as a new icon of lifestyle, community and joy in Kuala Lumpur.
Pavilion Damansara Heights has won Platinum in Category B (malls with net lettable area of 500,001 sq ft to 999,999 sq ft) for ‘Best Experiential Marketing’ Awards 2024-2025 at the recent Shopping Centre Conference 2025 with its festive campaign themed 'Heights of Happiness'. The prestigious accolade, awarded by the Malaysia Shopping Malls Association (PPK Malaysia), recognised how the campaign reimagined Chinese New Year celebrations – blending heritage, artistry and modern lifestyle experiences to bring cultural storytelling to life in the mall.
The campaign had captivated shoppers with immersive, multi-sensory experiences that celebrated Chinese New Year traditions whilst creating modern, lifestyle-driven touchpoints. Pavilion Damansara Heights was transformed into a cultural wonderland with its 93-ft in length ‘Heights of Happiness’ diorama, produced in collaboration with the World Culture Organisation. The miniature masterpiece depicted nostalgic festive moments across history — from the grandeur of the China Five Dynasties Banquet Celebration and the bustling streets of Old Beijing, to the warmth of Malaysia’s Chinese New Year traditions and the legendary tales of ‘Journey to the West’ — which enchanted visitors with its craftsmanship and storytelling.
“We are honoured to receive this recognition from PPKM, which is especially meaningful as Pavilion Damansara Heights celebrates its very first award. Heights of Happiness was designed to blend heritage, artistry and lifestyle in a way that felt both nostalgic and fresh, bringing people together to celebrate joy and tradition. This achievement is a testament to the creativity of our team and the strong support of our tenants and partners, and it reflects our vision for Pavilion Damansara Heights to grow as a destination where culture, lifestyle and community truly converge,” said Dato’ Joyce Yap, Chief Executive Officer of Pavilion Malls.
Adding to the visual spectacle were the giant 12-ft panda and 14-ft red bear sculptures, which served as iconic photo opportunities and anchors of joy within the mall’s décor. The festive atmosphere was further elevated by the Family Fun Zone, complete with a life-sized Snakes and Ladders game, and a series of cultural Chinese New Year booths offering handicrafts, festive goods and traditional delights for families to enjoy together.
For further engagement with their shoppers, Pavilion Damansara Heights also rolled out exclusive festive redemptions including limited-edition premiums, collectibles and tenant-driven rewards. In celebration of artistry and tradition, the mall had also partnered with the Calligraphy Society of Malaysia to design an exclusive ang pow set featuring the Chinese character for happiness. Shoppers were also treated to a calligraphy art exhibition and complimentary calligraphy art giveaways. By weaving together art, culture and retail, the campaign successfully reinforced the mall’s positioning as a destination where happiness, lifestyle and community converge.
As Kuala Lumpur’s latest lifestyle retail destination, Pavilion Damansara Heights offers a curated mix of retail, dining and leisure experiences within a vibrant urban environment. The success of the ‘Heights of Happiness’ campaign and this award have cemented the mall’s place as an emerging icon of lifestyle and community engagement in the Klang Valley, and a benchmark for experiential retail excellence in Malaysia. For more information, please visit https://pavilion-dh.com.
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WATSONS MALAYSIA CELEBRATES BIGGEST MEMBER REWARDS WITH A NEW HOME TO BE WON
Celebrating Watsons Club's 15th Anniversary with Daily Members' Rewards and Exclusive Member Offers for All Members.
Watsons Malaysia is celebrating the 15th anniversary of Watsons Club, the nation’s largest health and beauty loyalty programme, with its Biggest Rewards campaign. The campaign, starting from today until 1 October 2025, will feature many exclusive member deals, exciting events, and, for the 5th consecutive year, the chance to win a brand-new home.
This year’s grand prize is a dream home at Centrum Iris in the scenic Cameron Highlands, developed by LBS Bina Group Berhad (LBS). One lucky Watsons Club member will walk away with a modern residence featuring 2 bedrooms and 1 bathroom, complete with lifestyle amenities such as a Fitness Lounge, Sky Yoga, Kids Play Zone, Games Lounge, Pool Deck, and more.
Watsons Club members who shop in-store or online between 1 September and 27 October 2025 with a minimum spend of RM50 using any VISA card will be eligible to participate. To participate in the contest, members simply need to make a purchase and submit their entry via the link below: https://survey.aswatson.net/WISE/index.php/survey/index
Launched in 2010, Watsons Club has grown into Malaysia’s leading and most rewarding loyalty programme, now boasting over 8 million members nationwide. Over the years, both Watsons Club and Watsons Club Elite members have enjoyed unparalleled rewards from trips, gadgets, and cars to exclusive passes for workshops, events, and experiences that money can’t buy.
This anniversary campaign not only marks a significant milestone but also reaffirms Watsons’ commitment to continuously rewarding its members with unbeatable offers, everyday benefits, and life-changing opportunities, solidifying its position as the country’s top loyalty programme in health and beauty retail.
With the recent recognition from the Malaysia Book of Records for having the “Most Merchant Touchpoint in a Membership Rewards Programme”, members can enjoy daily rewards through W Rewards, with redemptions starting from as low as 10 points. From free ice cream and F&B treats to petrol vouchers, Watsons shopping vouchers, and more, members can maximise the value of their loyalty points across over 5,000 merchant locations nationwide. These rewards go beyond Watsons’ stores, giving members access to free vouchers across a wide network of retail partners in Malaysia.
Throughout September, Watsons Club members will get 10x points on selected products and exclusive deals, including 80% off their second item. Members will also stand a chance to receive a free Watsons Club Giant Shopping Bag (GWP) with a minimum spend of RM80 in-store, while stocks last.
As part of the celebration, Watsons is hosting the Biggest Rewards Expo from 2 to 7 September 2025 at the LG Oval, 1 Utama Shopping Centre. During the expo, Watsons Club members can redeem exciting W Rewards products with points, and members will also enjoy exclusive Gift With Purchase (GWP) with a minimum spend at the expo.
The celebration continues at the Mid Valley Exhibition Centre, Kuala Lumpur, from 25 to 28 September 2025, where the Biggest Rewards Expo will feature over 100 brands and merchants. Visitors can look forward to a wide variety of rewards at the W Rewards Zone, along with exclusive member deals and exciting surprises.
Watsons Malaysia welcomes the nation to join the Watsons Club loyalty program with amazing perks such as a lifetime membership. Sign up as a Watsons Club member for just RM25 and receive a membership card with Touch ‘n Go NFC functionality along with 1,000 welcome points upon activation, making it easier than ever to shop, save, and earn rewards.
Download the Watsons MY App today to unlock exclusive offers and enjoy an RM20 voucher on your first in-app purchase by using the code: FIRST20.
Find out more about Watsons’ Biggest Rewards campaign, visit https://www.watsons.com.my/membership.
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Celebrating 45 Years: Sime Motors Powers Ahead as Malaysia’s Automotive Market Leader
Sime Motors proudly celebrates its 45th anniversary, marking nearly five decades of growth, innovation and leadership in Malaysia’s automotive industry. Since its establishment in 1980, Sime Motors has evolved into Malaysia’s largest automotive retailer with the largest market share, shaping the nation’s mobility landscape with a world-class portfolio of brands and services.
Today, Sime Motors represents renowned global automotive brands in Malaysia, including BMW, MINI, BMW Motorrad, BYD, DENZA, Ford, Hyundai, Jaguar, Land Rover, Volvo, Porsche as well as Auto Selection for used cars, Drivecare and EV Next for EV used cars. The breadth of brands represented by Sime Motors positions it as a one-stop mobility powerhouse, innovative performance and everyday mobility.
Over the past 45 years, Sime Motors has been at the forefront of Malaysia’s automotive transformation – from introducing cutting-edge technologies to delivering premium ownership experiences and driving the nation’s transition into the future of electric mobility. With an unwavering commitment to customer-first excellence, Sime Motors has consistently redefined automotive retail and aftersales services in Malaysia.
“Sime Motors’ 45-year journey has been instrumental to the Group’s long-standing commitment to innovation, sustainability and creating value for our customers,” said Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime. “The Motors business is an important growth driver for Sime, and we are proud to see how Sime Motors has become a trusted name in Malaysia and a key force in the region’s mobility landscape. As we celebrate this milestone, we look forward to unlocking new opportunities, particularly in electric mobility and to the wider Asia Pacific market.”
“This milestone is not just a celebration of our legacy but a reaffirmation of our vision for the future,” said Andrew Basham, Managing Director of Sime Motors. “For 45 years, we have had the privilege of driving alongside Malaysians through every milestone, every journey and every generation. At Sime Motors, we will keep driving innovation, creating solutions and building customer trust at the core of everything we do.”
45 Years of Milestones
Setting the groundwork since 1980 in Malaysia, Sime Motors has achieved many defining milestones that have shaped Malaysia’s automotive landscape.
Today, Sime Motors proudly stands as Malaysia’s number one automotive retailer, trusted by generations of customers nationwide.
As Sime Motors reflects on 45 years of leadership and innovation, the company also sets its sights on the future by accelerating its push into electric mobility, pioneering in digital retail experiences and sustainable automotive solutions across Malaysia and Southeast Asia.
At the heart of its progress in the automotive business are the people of Sime Motors. The company has been dedicated to nurturing the development of its employees by investing in training, enabling them to grow alongside the business. This commitment ensures Sime Motors’ workforce is equipped to deliver outstanding customer experiences and stay ahead in a dynamic automotive landscape.
Anniversary Celebrations
To mark its 45th anniversary, Sime Motors has lined up exciting nationwide initiatives, including:
Visit www.simemotors.com.my for more information.
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Chosen from among 10 finalists, Beijing AIForce Technology impressed judges with its autonomous, low-carbon electric tractors
PepsiCo, a global leader in beverages and convenient foods, is proud to announce Beijing AIForce Technology as the winner of the 2025 Greenhouse Accelerator (GHAC) program in Asia Pacific (APAC). Beijing AIForce was recognized for its autonomous, low-carbon e-tractors, which represent an emerging solution for advancing sustainable farming.
Now in its third year, GHAC is PepsiCo’s flagship initiative dedicated to nurturing an ecosystem of innovation and collaboration in Asia Pacific. The program supports breakthrough startups driving impact in sustainable agriculture, circular economy, and climate resilience. It offers each finalist a $20,000 USD non-dilutive grant, mentorship from PepsiCo executives, access to an extensive network of PepsiCo partners, and an opportunity for a potential pilot, which enables participants to refine their innovations, tackle real-world challenges, and validate their solutions within PepsiCo’s ecosystem.
Beijing AIForce Technology clinches top prize
The agri-tech startup’s initial tests have shown encouraging results, such as the potential to ease pressures on farmers by combining automation, affordability, and sustainability in one solution. The innovation also shows strong alignment with PepsiCo Positive (pep+), the company’s global sustainability strategy.
Beijing AIForce Technology’s autonomous, low-carbon electric tractors could help address some of the most pressing challenges in agriculture, including rising costs, ageing rural workforces, and the urgent need for agricultural resilience. The company integrates robotics, data, and automation with the aim of facilitating smarter farms capable of operating day and night.
Beijing AIForce Technology has designed autonomous, low-carbon electric tractors that integrate robotics, data, and automation to enable farms to operate more efficiently, including continuous day-and-night operations.
As the 2025 winner, Beijing AIForce Technology will receive prize money of $100,000 USD.
Dr. Han Wei, Founder & CEO, Beijing AIForce Technology said, “We are incredibly honored to be named the winner of this year’s PepsiCo Greenhouse Accelerator in Asia Pacific. Participating in this program has been a game-changer for us. The mentorship, connections, and insights we’ve gained have sharpened our strategy and opened doors to new opportunities. We’re grateful to PepsiCo for believing in our potential, and look forward to what’s ahead.”
“After three editions, the APAC Greenhouse Accelerator has shown that the real test of sustainability innovation is not the idea itself, but whether it works where it matters—in the field, on the line, and in the market,” said Anne Tse, Chief Executive Officer, PepsiCo Asia Pacific. “The strength of this program is how it connects founders with the scale of our value chain and the discipline to measure both environmental and economic outcomes. Each year, we’re building a stronger pipeline of solutions across circular economy, regenerative agriculture, and climate resilience that can support the long-term transformation of our industry. This year’s winner reflects that journey—moving from vision to viability—and adds to the momentum of a program that is now firmly embedded in APAC’s innovation ecosystem.”
Empowering startups to scale: GHAC 2025 highlights
This year’s cohort featured 10 startups from Australia, China, Indonesia, Singapore, and South Korea, each receiving tailored guidance from PepsiCo’s global experts, previous program winners, and investment experts in the sustainability domain. This mentorship ensures each finalist receives support to advance their sustainability-focused solutions through knowledge sharing and collaboration on pain points such as growth challenges, refining business strategies, and scalability.
Key program components included:
Startups involved in this year’s GHAC also reported clear outcomes, including finalist Endua discovering three new market opportunities through program connections. Several finalists also launched pilot deployments with PepsiCo or partners across APAC markets, generating measurable sustainability impact through tests in the PepsiCo value chain.
These pilots enabled testing and iteration of breakthrough ideas, including Beijing PHAbuilder Biotechnology Co. Ltd.’s Polyhydroxyalkanoates (PHA) film development; Bali Waste Cycle’s low-value plastic (LVP) regeneration center; Beijing AIForce Technology’s autonomous electric tractors, and Service Enviro SCAD Inc.’s solution that transforms organic waste into a clean, nutrient-rich resource. These real-world pilots provide valuable data, feedback, and commercial traction, helping startups refine strategies and accelerate growth.
The five-month journey culminated in a final event in Shanghai, where all 10 startups showcased their progress. A diverse panel of cross-sector experts evaluated the finalists based on their innovation, feasibility, scalability, and progress through the program:
Following careful deliberation, Beijing AIForce Technology was chosen for its outstanding potential and practical approach that could help address farm costs, labor shortages, and carbon emissions. Early benchmarking on PepsiCo farms has shown encouraging results, including reduced operating costs and significant emissions savings, suggesting a pathway for wider adoption in sustainable farming.
A proven platform for growth: GHAC alumni in action
GHAC’s commitment doesn’t end when each year’s program comes to a close. It is a long-term ecosystem built on lasting partnerships, consistently delivering first-of-its-kind pilots that achieve significant traction:
These success stories show how GHAC is dedicated to catalyzing innovation beyond the program, helping startups gain confidence, strengthen business models, grow operations, and expand their customer base.
Globally, GHAC has supported over 100 emerging startups who have delivered over $15 million USD in revenue growth since 2017. Over the last three years, the APAC edition of the program has awarded more than $1 million USD in grant and pilot funding to finalists and greenlit over 20 pilots.
“The Greenhouse Accelerator Program is driving how we advance pep+ in APAC. By giving early-stage innovators direct access to our business, we test and scale solutions that promote packaging circularity, reduce greenhouse gas emissions, and build climate-resilient agriculture,” said Ashley Brown, Chief Sustainability Officer – APAC and India, PepsiCo. “Each edition expands this pipeline, with alumni and winners delivering pilots that align with the sustainability priorities of our industry and region. Many congratulations to Beijing AIForce Technology on their achievement in developing and testing low-carbon autonomous e-tractors for sustainable farming. Their work demonstrates the kind of solution making an impact today. I am excited to see them build on their experience in GHAC and continue to scale in the years ahead.”
PepsiCo congratulates Beijing AIForce Technology and all 2025 finalists for their dedication to driving sustainable change.
Applications for the 2026 Greenhouse Accelerator Program will open soon. The company invites all aspiring startups to stay tuned for more details.
For more information about PepsiCo’s Greenhouse Accelerator, visit the website https://greenhouseaccelerator.com/, LinkedIn, or X.
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