F&NHB Launches NutriWell in Malaysia, Inspiring a Naturally Better Way to Live
F&NHB’s trusted wellness brand expands regionally with a new campaign, product lineup and digital platforms to make healthy living more enjoyable, delicious and accessible
(L-R): Jordan Ng, Managing Director Beverages & Dairies, Peninsular Malaysia, F&NHB; Leong Wai Yin, Chief Marketing Officer, F&N Beverages Marketing, F&NHB; Celine Tan, Regional Marketing Director, F&N Limited; and Karen Tan, Director Communications Corporate Affairs & Sustainability, F&NHB.
NutriWell, a trusted health and wellness brand from Fraser & Neave Holdings Bhd (“F&NHB”), has officially launched in Malaysia. Building on its strong presence in Singapore and recent entry into Thailand, NutriWell continues its regional growth with a clear mission: to make a better living more accessible through nutritious, great-tasting plant-based beverages.
More than just a beverage brand, NutriWell represents a holistic approach to wellness – offering products that support modern lifestyles without compromising on taste or quality.
A delicious take on healthy choices
To mark its Malaysian debut, NutriWell is rolling out a regional campaign titled ‘Healthy Should Taste this Good’. The campaign challenges the long-standing perception that nutritious choices often taste bland by highlighting that healthy options can be both nourishing and genuinely enjoyable.
Through vibrant storytelling and engaging visuals, NutriWell showcases its line-up of plant-based beverages – each crafted to deliver great taste and meaningful health benefits. Whether you are starting your day at home, enjoying a moment at your favourite café or simply looking for a better-for-you alternative, NutriWell invites everyone to rethink what healthy should taste like, whether you are starting your day at home, enjoying a moment at your favourite café or simply looking for a better alternative.
Inspired by nature and backed by nutritional science, NutriWell’s beverages are naturally cholesterol-free, contain no added preservatives, are a source of calcium – which helps support the development of strong bones and teeth – and are high in Vitamin D. It is a wholesome choice for anyone seeking nutritious, dairy-free options.
Discover the NutriWell line-up - Rice, Grain, Nuts and Seeds range
NutriWell Oat M!lk
A creamy, dairy-free alternative that is high in vitamin D. Its smooth texture makes it a satisfying and nutritious choice.
NutriWell Almond M!lk
Bold and nutty, this beverage delivers a rich flavour and a source of calcium, all while being plant-based.
Oats & Quinoa Soy M!lk
A nutritious blend that combines the benefits of oats and quinoa, offering a wholesome beverage that is rich in plant-based goodness.
Purple Rice Soy M!lk:
A unique fusion of antioxidant-rich purple rice and soy, this beverage delivers a distinct flavour and a source of dietary fibre, ideal for those looking for something different yet nutritious.
Strengthening digital connections for everyday wellness
NutriWell has launched a new website and social media platforms to connect with a wider audience and share its philosophy of everyday wellness. These digital touchpoints serve as a hub for engaging content – from practical health tips to ingredient insights and lifestyle inspiration – designed to support informed, enjoyable choices. By building a strong online presence, NutriWell is making wellness more accessible and relevant to modern lifestyles.
“Better living starts with small choices – like a drink that tastes great and does your body good,” said Ronnie Teo, Chief Brand and Commercial Officer, Fraser and Neave, Limited. “With NutriWell, we bring natural nutrition and flavour together like never before. Healthy should taste this good. So, sip, smile, and feel amazing.”
Leong Wai Yin, Chief Marketing Officer of F&N Beverages Marketing, Fraser & Neave Holdings Bhd said, “We’re inspired by younger Malaysians who are embracing health and wellness, exploring healthier food choices and joining fitness activities with a social element, from run clubs to pickleball, paddle sports, and pilates. To capture this growing demand, we developed NutriWell with flavours suited to Malaysian taste buds, using high-quality, nutritious ingredients — a source of calcium and high in vitamin D, with no added preservatives. There’s a NutriWell for everyone, whether you enjoy it on its own, mixed with your coffee, or even incorporated into your cooking.”
All four plant-based milk variants are available at Giant, Lotus’s, AEON MaxValu, AEON BiG, Mydin, selected Jaya Grocer and TFP Retail. For more information, visit: https://nutriwellglobal.com/my.
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Paramount Property Launches Paramount Cup 2025 with One of Malaysia’s Largest
Pickleball Prize Pools
Four-day tournament set to unite over 820 players across generations.
Paramount Property is set to make its mark in Malaysia’s sporting calendar with the launch of the Paramount Cup 2025, a premier pickleball tournament offering a RM112,500 prize pool – one of the largest in the country.
The tournament will be held from 23 to 26 October 2025 at the newly opened PLAYA Racquet Club @ PARC Subang, featuring 18 categories across singles, doubles and mixed doubles segmented by skill level and age group. With an expected turnout of more than 820 players, the Paramount Cup 2025 will unite juniors, adults, and seniors in a vibrant four-day celebration of sports, lifestyle, and community.
As The People’s Developer, Paramount Property has long championed initiatives bring people together for a healthy cause, which also reflects its sustainability commitment of ensuring the wellness of communities. The company has sponsored community-driven events such as the Bukit Banyan Hero Run in Kedah, the Penang Fellowship Bridge-to-Bridge Ride, and the KL Car Free Morning. The Paramount Cup 2025 extends this legacy by championing pickleball – a fast-growing sport renowned for its inclusivity, bridging generations and skill levels on the same court.
Paramount Property CEO, Chee Siew Pin said, “Pickleball resonates deeply with us because of its accessibility and ability to connect people of all ages. The Paramount Cup is more than just a tournament – it is a celebration of community spirit, active living, and the joy of coming together. It reflects our belief that true value lies not only in the homes and spaces we create, but in the quality of life and shared experiences they enable.”
The Paramount Cup 2025 is expected to raise the profile of pickleball in Malaysia while reinforcing Paramount Property’s brand commitment to building connected, thriving, and multigenerational communities, working in collaboration with PLAYA Racquet Club.
PLAYA Racquet Club Director, Brian Choo said, “Our partnership with Paramount Property is built on shared pillars of community building and promoting wellness. This event marks an exciting milestone for us as we showcase our commitment to promoting pickleball and creating vibrant sporting experiences. We are honoured to host the inaugural Paramount Cup 2025 at our newly opened PLAYA Racquet Club @ PARC Subang, which features one of the largest pickleball tournament courts in the country with seating for more than 250 spectators. I would also like extend our heartfelt appreciation to all our sponsors for making this possible.”
The Paramount Cup 2025 is supported by a line-up of partners. As Title Sponsor, Paramount Property brings its commitment to uplift communities through this event. PLAYA Racquet Club @ PARC Subang serves as the official venue partner, offering world-class facilities for both players and spectators. Auto Bavaria BMW comes on board as the automotive partner, while Mercure Kuala Lumpur Glenmarie supports as the official hotel partner. Baseline joins as tournament partner, RIVAL KL supports as the sports recovery partner, and JOOLA powers performance as the official equipment partner. Together, these partnerships enhance every aspect of the event, delivering premium experiences for participants and guests on and off the court.
Early bird registration is open now until 15th September 2025. Registration details, event categories, and full schedules can be found at https://baseline.my/tournaments/473ffe6b-44ec4b55-809c-051ed303bff4. For more information on Paramount Cup 2025, visit www.paramountproperty.my.
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iCAUR PETALING JAYA OFFICIALLY OPENS...
A BRAND-NEW URBAN PLAYGROUND FOR THE BOLD
BY KARRUS AUTOMOTIVE GROUP
iCAUR Petaling Jaya has officially opened their showroom doors at Petaling Jaya, marking a bold new chapter in urban mobility under the Karrus Automotive Group. But don’t expect your typical showroom. This space is designed not just to sell cars, but to celebrate creativity, individuality, and — most importantly — fun.
The iCAUR Petaling Jaya Playground spans a vibrant 18,000 square feet across four active floors, purpose built to showcase more than just vehicles. It's a space for building a connected, lifestyle-driven community. On the ground floor, visitors can explore the current iCAUR lineup, beginning with the flagship iCAUR 03. Just above, the mezzanine level offers a chill-out zone and gaming area, perfect for kicking back and letting your inner child play.
Looking ahead, Level 2 will house a dedicated customization space, where customers can bring their boldest ideas to life because iCAUR was built for personality, and this space will help express it. Meanwhile, the basement level is set to house a full-fledged after-sales service centre, ready to support customers in the Petaling Jaya community and beyond. Both areas are currently in development and will be open to the public in the near future.
The launch of iCAUR Petaling Jaya marks a bold step in the larger vision of Karrus Automotive Group, a multi-brand automotive importer and powerhouse. These brands represent a diverse portfolio that blends premium performance, cutting-edge EV technology, lifestyle appeal, and everyday accessibility under one cohesive umbrella.
“iCAUR fills a sweet spot in the EV market that is youthful, design-forward, and accessible,” said Mr. Reza Mutalib, Founder and Director of Karrus Automotive Group. “This showroom is more than just a retail space. It’s a symbol of what Karrus believes in: that car ownership is evolving. It’s no longer just about the specs. It’s now about experiences, culture, and attitude. And that’s exactly where iCAUR comes in.”
The iCAUR Petaling Jaya showroom is now open for walk-ins starting 4 September, from 10:00 AM to 6:00 PM daily. Visit us at 54, Jalan Profesor Diraja Ungku Aziz, PJS 12, 46200 Petaling Jaya, Selangor, or call us at 016-250 3668 to book an appointment.
BORN TO PLAY. BUILT TO DRIVE. Welcome to the iCAUR Petaling Jaya Playground.
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FWD introduces pioneering and customer-centric takaful and insurance solutions, aimed at addressing the evolving needs of Malaysia’s emerging affluent for Financial Protection, Retirement and Legacy Planning.
FWD Takaful Berhad and FWD Insurance Berhad (“FWD”) has announced the launch of two new, customer-centric and innovative solutions: FWD Hayaat and FWD LegacyGuard/FWD Legacy Guard+, designed to provide long-term protection, financial stability and securing wealth for generations to come. The introduction of these solutions come at a crucial time where Malaysia’s emerging affluent is experiencing a blend of challenges and opportunities, marked by higher cost of living, income stagnation and economic uncertainty.
In order to uncover the financial aspirations, concerns and protection preferences of emerging affluent Malaysians, FWD collaborated with global market research agency, Ipsos, in October 2024 to develop the FWD Well-Living Index 2024*. The survey revealed that financial security and protecting the next generation’s future are top priorities for emerging affluent Malaysians, with over 75% of respondents saying they utilise protection solutions as a vehicle for saving towards future financial goals which include: retirement or saving for their children’s education.
The survey also highlighted significant anxieties about potential income-disrupting events:
The concerns around these potentially life-changing events underscore the need for robust and long-term protection that can safeguard the well-being and financial stability of everyday Malaysians.
FWD Hayaat has been designed to address Malaysians’ growing concerns around retirement and healthcare needs as they age. With an increasingly ageing population, the nation’s care system will face heavier demands for age-related care. In addition, with 30% of Malaysians feeling anxious about retirement planning, particularly the potential for insufficient funds and the rising cost of healthcare in Malaysia, FWD steps up to address this challenge by integrating long-term care, financial security and peace of mind all in one plan. Whether planning for the future, caring for the family, or navigating challenges in the golden years, FWD Hayaat offers tailored benefits to ensure a lifetime of comprehensive care and support.
Under this plan, customers will be able to receive financial support even through old-age-related illnesses such as Alzheimer’s Disease, Dementia or Parkinson’s Disease. In addition, in the event of a disability due to illness, injury or medical conditions, a reimbursement will be paid to support them through daily living activities, ensuring comfort, safety and accessibility at home. Other additional
benefits also include 100% payout upon Death or Total & Permanent Disability as well as an Emotional Care & Legal Aid payout, aiding the burden of their loved ones and next of kin.
Commenting on the launch of FWD Hayaat, Aman Chowla, CEO of FWD Takaful said: "With FWD Hayaat, we're empowering Malaysians to embrace life's journey with confidence, knowing they have a flexible and comprehensive takaful solution that's tailored to their unique needs. In the current economic landscape, we understand the challenges that come with ensuring a comfortable retirement and navigating the later years, so we created a compelling solution with long-term care benefits to support our customers with a lifetime of care, support and assurance”.
FWD LegacyGuard and FWD LegacyGuard+ are primarily intended for legacy planning and retirement respectively, providing coverage up to the age of 128. The defining advantage of these plans lies in their ability to transfer coverage and cash payments beyond one generation, ensuring lasting financial protection for future heirs, empowering families to build lasting wealth and security across multiple lifetimes. These plans speak to the needs of 75% of Malaysian emerging affluent consumers worried about their children’s future, and provides an opportunity to 42% of respondents who aim to grow their wealth over the long-term.
Through the plans’ Guaranteed Legacy Cash Payments, FWD is helping to build a sustainable income stream for generations to come, with yearly payments that start after the premium term ends and continue up to age 128. With a 10% increase in cash payments every 5 years, the plans are also designed to help offset the effects of inflating, delivering long-term value to customers.
In addition, FWD LegacyGuard+ enhances these benefits by adding Guaranteed Cash Payments, which are yearly payments paid out during the premium payment term. This additional benefit allows customers to enjoy a steady income stream while waiting for the GLCP to be paid out to them, once their premium payment term ends. Beyond that, with FWD LegacyGuard and FWD LegacyGuard+, customers will also enjoy a range of comprehensive benefits including Death Benefit, Additional Accidental Death Benefit and Compassionate Benefit.
“At FWD, we’re committed to empowering families with innovative solutions for robust and sustainable financial planning,” said Mak See Sen, CEO of FWD Insurance. “FWD LegacyGuard and LegacyGuard+ are designed to support our customers to build and preserve their legacy, while reflecting our mission of changing the way people feel about insurance, by making it more accessible, relevant, and truly supportive of life’s most important goals.”
FWD Hayaat and FWD LegacyGuard/ LegacyGuard+ underscore FWD’s ongoing commitment to changing the way people feel about takaful and insurance by pioneering relevant and tailored solutions that prioritise customisation, flexibility, and comprehensive support, enabling customers to Celebrate living.
For more information on the new FWD Hayaat and FWD LegacyGuard/ LegacyGuard+, please visit www.fwd.com.my. If you wish to find out more about the financial aspirations, concerns, as well as takaful and insurance preferences of Malaysia’s emerging affluent consumers, visit FWD Well Living Index 2024.
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