Rohto-Mentholatum Celebrates 30 Years in Malaysia by Bringing the “Little Nurse” to Life
Heartwarming campaign spreads love and happiness to the elderly across Klang Valley
Rohto-Mentholatum (M) Sdn. Bhd. (Rohto-Mentholatum) is celebrating its 30th anniversary not just with gratitude, but with a heartwarming movement to give back. In a special community outreach initiative, the company brought its long-standing icon—the “Little Nurse”—to life through a meaningful campaign to spread love and happiness to the elderly.
Known for trusted brands like Hada Labo, Sunplay, Selsun, Mentholatum Acnes and Mentholatum LipCare, Rohto-Mentholatum has been a household name in skin and personal care for Malaysians since 1995. Yet, what many may not know is that behind every product stands a symbol of compassion: the Little Nurse, featured in the company’s corporate logo.
“She’s the heart behind our brand. As we celebrate this milestone, we’re turning her values into action—proving that small gestures, rooted in care, can brighten someone’s day,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn. Bhd.
To bring this spirit of care to life, Rohto-Mentholatum collaborated with Watsons Malaysia to launch a special charity initiative. For every 1 unit sold of selected products from Hada Labo, Sunplay, Mentholatum Acnes, Mentholatum LipCare, and Selsun, sold in August 2025, RM0.10 was donated to support the campaign. Thanks to the support of Malaysian consumers, the initiative successfully raised RM40,000, which was used to fund donations and activities for elderly care homes.
As part of the outreach, the company organised joyful, interactive sessions and delivered essential supplies to four elderly care homes across the Klang Valley i.e. Pusat Jagaan Al-Fikrah, Rumah Orang-Orang Tua Seri Setia & Sungai Way, Persatuan Warga Emas Klang, and Chester Home.
Joined by Rohto-Mentholatum employees, the campaign aimed to rekindle joy and connection across generations—delivering heartfelt moments through various activities.
“It was heartwarming to see smiles light up the room. For many of our employees, it was a reminder that care isn’t just something we put into our products—it’s something we can give with our time and hearts,” added Lim.
As Rohto-Mentholatum looks ahead, this campaign reflects its enduring mission:
To care beyond products. To care for people. To care for the future.
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