Organised by the National ICT Association of Malaysia (PIKOM) and supported by the Malaysia Digital Economy Corporation (MDEC), #MYCYBERSALE 2018 is happening from September 3 to 7.

This year, almost 70 per cent of the participating merchants comes from Small Medium Enterprises (SMEs).

“#MYCYBERSALE merchants have lined up attractive deals and items at hugely-discounted prices for consumers to take advantage of.

“This is the time to grab fantastic travel deals, your favourite tech gadgets, shop for festive holiday gifts and year-end parties,” said PIKOM chairman Ganesh Kumar Bangah.

He also added that almost two thirds of the Malaysian internet users are online shoppers and #MYCYBERSALE 2018 has the potential to reach over 13.9 million online shoppers in Malaysia.

More than 600 merchants are expected to ship orders to China, United Arab Emirates, United States and other countries in Europe and Southeast Asia.

Ganesh also added that with the favourable Ringgit currency rate expected to attract more overseas customers to #MYCYBERSALE 2018, PIKOM is confident that the targeted RM50 million export revenue will be achieved

“PIKOM is confident the targeted RM370 million in GMV for the event will be surpassed, GMV is defined as the total revenue generated during the five-day sales period before making an allowance for discounts,” he added.

In line with its theme - ‘DRIVING GROWTH THROUGH OMNI CHANNEL COMMERCE,’ #MYCYBERSALE 2018 aims to encourage SMEs and micro-enterprises to adopt an omnichannel approach for their businesses to reduce dependency on social media private messaging sales.

The event also attracted initiative partners and marketing partners as well as lucky draw sponsors.

He added that from this year onwards, the #MYCYBERSALE event will be held annually between the National Day and Malaysia Day for consumers to take advantage of the attractive deals and rock-bottom prices, offered by the merchants during these memorable national celebrations.

"Initiated by MDEC in 2014, we are pleased to continue to support #MYCYBERSALE, which is helping more local SMEs take their rightful place in the burgeoning eCommerce arena and place Malaysia as a regional eCommerce powerhouse.” said Malaysia Digital Economy Corporation (MDEC) chief executive officer Datuk Yasmin Mahmood.

She also added that initiatives as #MYCYBERSALE are aligned with a most fundamental objective of the National Strategic eCommerce Roadmap, which is to accelerate adoption of eCommerce (in Malaysia).

“Our SMEs and microenterprises will benefit greatly from these proactive steps to boost online trade.” she added.

According to the Department of Statistics Malaysia, the eCommerce growth rate in Malaysia is expected to grow from the 10.6 per cent in 2016 to 20.8 per cent by 2020.

With one of the highest internet penetrations in Southeast Asia at 85.7 per cent and mobile penetration at almost 140 per cent, Malaysia has become one of the fastest growing emerging eCommerce emerging markets in the region.

"The nation’s merchants, SMEs, industry and our consumers are forging ahead to digitalise Malaysia’s proud tradition as a global trading nation,"

“These are stepping stones to even greater things: Malaysia is now moving up the value chain and trading in ideas, innovation and new technologies in a spirit of collaboration across different sectors,” she added.

Over 20 retail categories to choose from, which include electronics, fashion, baby and kids, travel, health and beauty, home and living, food and beverage, wellness services, home appliances, and sporting equipment.

The event is supported from more than 100 leading corporate and retail brands in the private sector which included Pinnacle Partners Commerce.Asia, Fusionex, Mastercard and Lazada; Premier Partners Mobiversa, SAP Malaysia, Shippop, Shopback, CapFiX and y5zone Malaysia; Gold Partners iPay88 and Malaysia Productivity Corporation (MPC) and Silver Partners SF Express, eGHL, GDex, LWE, SF Express, World First and City-Link Express.

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