WillKey™, Malaysia’s first will registry, centralised will search and storage is partnering with Sunway Pals Loyalty Sdn Bhd, a loyalty programme that is part of Malaysian conglomerate Sunway Group.
This partnership enables Sunway Pals Members to earn 20x Pals Points when they sign up as customers through WillKey™’s will registration service and an additional 5,000 Pals Points if they opt to be will storage customers, the points will be calculated based on the standard rate of one Pals Point per RM1 spent.
Sunway Pals is a loyalty programme that rewards its members with points for the purchase of goods or services at over 1,000 participating merchants' outlets at Sunway Malls, Sunway Theme Parks, Sunway Medical, Sunway Education, Sunway Property and other Sunway Business Units.
This is WillKey™’s first strategic partnership since their launch in August, as Malaysia’s first will registry and dedicated will custodian service provider, WillKey™ serves as a central registry where testators can register information about the location of their will, or deposit their wills for safe storage.
“Partnering with Sunway Pals enables us to reach a broader base of Malaysian residents from different generational and income levels.
“There has been a tendency to postpone having a will drawn up, especially among the younger generation, however, this mentality is changing and people are becoming more aware of the importance of having a will and safeguarding their assets for their beneficiaries be it their parents, spouse or children,” said MWD Wills Depository Sdn Bhd general manager, Marina Suwendy.
“We hope that this partnership with SUNWAY PALS will help broaden that awareness, and more will realise that the moment they have a bank account, a car or any property under their name, they should be responsible and have a will drawn up.
“After having a will prepared, having it registered and stored securely is actually more affordable than many realise and it helps to avoid unnecessary added stress if the unfortunate were to happen,” added Marina.
“We value partnerships and collaborations and we are confident that this new partnership with WillKey™ is yet another great way for us to expand benefits for our more than 670,000 Pals Members.
“We believe that by working together with new partners from a variety of fields, we can consistently discover, develop and deliver the best value for our Pals Members,” said Sunway Pals business head, Kevin Wong.
From December 1 to April 30 2019, Pals Members will enjoy special benefits when they sign up with WillKey™.
Benefits offered such as for members who sign up for WillKey™’s will registration service at RM133.33 will earn 20x Pals Points during the promotional period.
Benefits also included for members who sign up for WillKey™’s Premium Lifetime Storage at RM833.33 will earn 20x Pals Points plus an additional 5,000 Pals Points reward during the promotional period.