Cycle & Carriage or 合发, a leading regional automotive group in Southeast Asia with 10 brands operating in Singapore, Malaysia and Myanmar is launching a new brand promise – ‘Exceptional Journeys’.

Founded in 1899, Cycle & Carriage is celebrating its 120th anniversary in 2019 and the new brand builds on Cycle & Carriage’s passion for creating exceptional people-focused experiences.

‘Exceptional Journeys' leads the company from focusing on delivering quality products and services, to enhancing the experience for the customers, partners, employees and communities that Cycle & Carriage engages with.

“Being 120 years old doesn’t make us a traditional company, we see ourselves as a brand that has understood and responded to the changing needs of people – our customers, employees and partners for the last 120 years.

“We have long-serving employees who have been with us for over 40 years and we have also been a trusted partner of one of the world’s most well-known marques, Mercedes-Benz, for nearly 70 years,” said Jardine Cycle & Carriage regional managing director, Haslam Preeston.

Preeston leads the Cycle & Carriage automotive businesses across the region and has developed the new brand together with his team.

“Today, consumers are looking for a brand to identify with. It is not enough to simply have great products and services.

“We believe we need to find a meaningful connection with people and our customers. We need to create experiences that inspires and resonates with them,” added Preeston.

The new brand captures Cycle & Carriage’s purpose of making each and everyone’s journey exceptional, the aim is to always support them along the way and exceed their expectations and the brand also hopes to inspire people to achieve the extraordinary, their own exceptional journeys.

Today, Cycle & Carriage’s iconic two-wheel logo is an instantly recognisable mark, the Cycle & Carriage logo was also refreshed to be more contemporary in 2017, ahead of introducing ‘Exceptional Journeys’.

As part of the 120th anniversary celebrations, Cycle & Carriage will kick off 2019 with a regional anniversary campaign, giving away 120 exceptional journeys of specially curated trips to three enticing destinations: Mongolia, Nepal and Korea.

The anniversary campaign will take place from January 10 to November 30 for Cycle & Carriage’s customers in Singapore, Malaysia and Myanmar.

The winners of the anniversary campaign for Mongolia, themed “Adventure” with the tagline “Journey across the rolling steppes and immerse yourself in the nomadic settlements that have called the grasslands home since the time of Genghis Khan.”

Winners will get a chance to soak up the wild splendour of the Mongol Els sand dunes, visit the Hustai National Park to get acquainted with the takhi, the world's last wild horses and to connect with a local Mongolian family and experience the nomadic lifestyle first-hand.

The winners of the anniversary campaign for Nepal, themed “ “Culture” with the tagline “Immerse yourself in the history of Kathmandu and find out why this ancient kingdom is also one of the most enchanting places on earth.”

Winners will get the chance to unlock the wonders of Pashupatinath, a Hindu temple complex and UNESCO World Heritage site, journey to the mountain village of Nagarkot and admire the Himalayas from an altitude of 2,200m and also venture into the Kathmandu Valley and uncover its stunning views and sublime beauty.

As for the winners of the anniversary campaign for Korea, themed “Metropolis” with the tagline “Step out in style in Asia’s capital of cool and embark on a glorious urban odyssey across Seoul to discover its thrills, sights, and sounds.”

Winners will get the chance to witness the famous guard-changing ceremony at Gyeongbokgung Palace, stroll through the traditional Bukchon Hanok Village and re-live scenes from popular K-dramas and learn to prepare an authentic Korean meal and enjoy the best of home-cooked Korean cuisine.

“We’d like everyone, customers, employees, business partners, to be part of this Cycle & Carriage story and realise an exceptional journey along with us.

“As Cycle & Carriage celebrates its 120th anniversary in 2019, we remain committed to serving those who have been along this journey with us,” said Preeston.

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