SHAH ALAM, 21 APRIL 2020 - Canon Marketing (Malaysia) Sdn. Bhd (“Canon”) a trusted global leader in the photographic industry, launches the EOS C300 Mark III, a new product of video production Cinema EOS System that realises a high dynamic range by adopting a newly developed Dual Gain Output (DGO) sensor and supports 4K/120p high frame rate recording.
The new models are CINE-SERVO lenses that achieve 8K optical performance, high-magnification 10x zoom and have a 1.5x extender built into the lens body.
“We are so thrilled to introduce the EOS C300 Mark III along with the expansion of the Canon Cinema Lenses - CN10x25 IAS S/E1 (EF mount) and the CN10x25 IAS S/P1 (PL mount) CINE-SERVO lenses. These products are built and designed with filmmakers, videographers and videography enthusiasts in mind. The EOS C300 Mark III is able to shoot 4K/60p footage with extremely high dynamic range and low noise in DGO Mode. It also allows users to customise the camera according to their shooting environment and be able to adapt to fit into a large variety of production scenarios.” said Albert Mah, Head of Imaging Communication Products Division of Canon Marketing Malaysia.
“On top of that, the CN10x25 IAS S/E1 (EF mount) and the CN10x25 IAS S/P1 (PL mount) CINE-SERVO lenses are designed with Canon’s unique optical technology, making them compatible with 8K cameras. The lenses also have a removable drive unit with the same operability as a broadcast lens, providing a wide range of needs from broadcast content production to video production.” added Mah.
EOS C300 Mark III
The new model is the successor to the EOS C300 Mark II (released in September 2015), which has been well received in various shooting fields such as video production and broadcast content production. In addition, enhancing the basic performance from the existing model, the C300 Mark III utilises a modular design like the EOS C500 Mark II (released in December 2019). This allows users to customise the camera to their shooting environment, catering to a large variety of production scenarios.
A Variety of Video Expressions for Professional Video Production
With the newly developed 4K Super 35mm CMOS Dual Gain Output sensor (DGO sensor), the C300 Mark III is able to shoot 4K/60p footage with extremely high dynamic range and low noise in DGO Mode.
The Canon C300 Mark III is equipped with the DIGIC DV 7 Video processing platform, allowing it to support 4K/120p high frame rate recording. Dual Pixel CMOS AF also allows for high precision focusing accuracy, required during 4K recordings.
Excellent Versatility that can Handle a Variety of Shooting Scenarios
Like the EOS C500 Mark II, the modular design allows users to customise the camera according to their shooting environment. By attaching various accessories and extension units (sold separately), the C300 Mark III can be adapted to fit into any production scenario. Amongst these accessories are the mount kits (sold separately), which allow users to change the native EF Mount of the camera to PL or EF Cinema Lock mounts, enhancing the camera's versatility by allowing the use of a large variety of lenses.
Two Video Formats for Recording Flexibility
With the adoption of Cinema Raw Light[1] and XF-AVC video recording formats in the Canon C300 Mark III, users have the freedom to choose the format most suited for their productions. Cinema Raw Light emphasises on the best possible image quality with manageable data rates, while XF-AVC (Intra Frame) is ideal for broadcast content and other quick turnaround projects which require faster workflows while maintaining high image quality. Both Cinema RAW Light and XF-AVC can be recorded to the onboard CFexpress Type B Cards.
CN10x25 IAS S/E1 (EF mount) and the CN10x25 IAS S/P1 (PL mount) CINE-SERVO lenses
In addition to a lightweight design that can be carried on the shoulder, a removable drive unit with the same operability as a broadcast lens is equipped as standard, in response to a wide range of needs from broadcast content production to video production.
Optical Performance Compatible with 8K Cameras
Canon's unique optical design technology optimizes the placement of each element. Combined with Ultra low dispersion glass and a large diameter aspherical element, colour fringing and chromatic aberration are successfully corrected in the lens. This results in optical performance compatible with 8K cameras from the center of the frame to the periphery across the entire 10x zoom range. This statement holds true even when engaging the built in 1.5x extender, ensuring that 8K optical performance is never compromised.
10x Zoom with a Wide Focal Length
The Canon CN10x25 IAS S is compatible with industry standard Super 35mm sized sensors, a sensor size that is extremely common in the market. It features a 10x zoom that covers a focal length of 25-250mm. When using the built in-extender, the zoom range can be switched to a more tele-centric 37.5-375mm. With the built in-extender engaged, the lens' image circle will also cover 35mm full-frame sensors, increasing the lens' versatility and safeguarding against obsolescence as 35mm full-frame cameras become more common.
A Removable Drive Unit and Various Functions Achieve Comfortable Shooting
A removable drive unit is equipped as a standard for the CN10x25 IAS S. By removing the drive unit, the lens can be used in the traditional manual operation for the cinema and video production market. In addition to this, the CN10x25 IAS S/E1 (EF mount) can be paired with a Cinema EOS system digital cinema camera to utilize Dual Pixel CMOS AF, achieving smooth AF operation and high subject tracking performance that is suitable for film and video production.[2]
Price and Availability
The Canon EOS C300 Mark III camera will be retailing at RM50,899 while the CN10x25 IAS S/E1 (EF mount) and the CN10x25 IAS S/P1 (PL mount) CINE-SERVO lenses will be retailing at RM165,999 each in July 2020.
