KUALA LUMPUR, 12 JULY 2023 – KFC Malaysia, the country’s leading quick-service-restaurant, today announced a music festival culminating in concerts featuring over 40 local musicians, to celebrate the brand’s 50th year anniversary in Malaysia.
The KEPCI Music Fest 2023 will take place in Selangor, Johor and Sabah – Selangor at Stadium Melawati on 26 August 2023, Sabah at KDCA on 6 October 2023 and Johor at Stadium Larkin on 21 October 2023. The festival promises an extraordinary experience for people of all ages and backgrounds who have cherished KFC as their dining companion for over five decades. The event itself will kick off with a full day of activities, including games and cultural performances, culminating in an epic musical concert.
Featuring a stellar lineup of local talents, the KEPCI Music Fest 2023 will showcase performances by renowned artists such as Amy Search, Dato' Sri Siti Nurhaliza, Ella, Misha Omar, Bunkface, Bunga, COEX, DOLLA, Dalia Farhana, Estranged, Evelyn Feroza, Forceparkbois, Insomniacks, Luqman Podolski, Masdo, MK (K-Clique), SOG, and Yonnyboii among others.
QSR Brands’ Chairman Tan Sri Jamaludin Ibrahim said “The KEPCI Music Fest 2023 is a celebration of Malaysia and KFC’s special relationship with our people. KFC has grown with the rakyat and we are very proud to be part of the cultural fabric of Malaysia. We know that KFC is deeply embedded in the hearts and minds of many Malaysians as a brand that they grew up with and continue to enjoy”.
KFC opened its first store in Malaysia 50 years ago, with an outlet on Jalan Tuanku Abdul Rahman, Kuala Lumpur, in 1973. The brand became a household name and is firmly anchored as a staple of the Malaysian dining scene. Since then, it has grown to more than 770 restaurants nationwide, and continues to employ thousands of people yearly.
Meanwhile, Nehchal Khanna, QSR Brands (M) Holdings Bhd CEO and Managing Director said, “Today, we celebrate 50 years of a rich history – creating employment, indulging in craveable moments, building warm memories and sharing happiness. As such, we want to show our gratitude to the true heroes of KFC, our customers. They are the ones who have taken us into their homes and hearts and propelled KFC to where we are today. This festival is for them and the country, a testament to our unique shared values with Malaysia of friendship, unity and diversity”.
To secure their spots at the KEPCI Music Fest 2023, customers only have to purchase any KEPCI Music Fest Combo Set from KFC stores or the KFC Web/app and submit their receipt at www.kepcimusicfest.com .
For more information and updates on the KEPCI Music Fest 2023, please visit the official KMF website at www.kepcimusicfest.com or visit KFC Malaysia’s Facebook page at https://rb.gy/zyyee .
